MPA Seminar 5/5/99

Way New Advertising Models

David Strom, david@strom.com, 516 944 3407

Panel:

Evan Schuman, CMP Media Custom Publishing

Barry Briggs, Zdnet

Dawn Kikel, TheStreet.com

Sites to visit during the presentation

Zdnet.com: Sliding Extra window, pull down expandable ads

Cmpnet.com: online media kit, note the sponsorship opportunities

TheStreet.com: online media kit, note the justifications

• Wall Street Journal: pop up info box asking for free tial/subscription, note how sponsors and outbound info sites (TheTrip.com, Infospace, etc.) are shown
• San Jose Mercury News: specialty items described online. (Note: even the king of Silicon Valley has "under construction" on their web site)
• Geocities: persistent logo on lower right, pop-up ad windows galore
• Consumer Reports, just subscription as you would expect
• Hearst HomeArts.com: plenty of partnerships

· Amazon.com: Not much on their site to help you differentiate between sponsors and edit.

"We know that the amount of information we have about an item may make it difficult to make a purchasing decision unless you already know something about the title. With help from publishers and labels, we're working hard to bring you synopses, excerpts, and reviews."